#4 : From lifestyles to citystyles – March 20th, 2013

1- Ways of city-living.

What is exactly a way of life ? And, what does it look like ?

Recall of the sociological, anthropological and marketing definitions, 40 years on after the invention of “lifestyles »

2- Lifestyled triggered by the new technology

Digital revolution and structural transformation of organizations. Where and how will we work tomorrow ?

The responsible development 2.0 : Beeotop, a new “commited” lifestyle in the office ?

3- How hotels are influencing the future of housing ?

Lounges and new hotel concepts inspirations.

Speakers : Chris Younes, Phd in Philosophy, Ghislain Grimm, R&D Director – AOS Studley, François Garreau, CSR Director – Generali France, Daniel Lellouche, CEO – Workshop, Virginie Gailing, strategic designer and Judith Darmont, Vidéo Artiste.