From a literary and social sciences background, graduated from CELSA-Sorbonne University, former strategic planner in advertising and design agencies, fluent in English. She teaches semiotics, prospective and marketing studies in universities and communication schools. She applies her prospective analisys skills in management of international qualitative research studies. Expertise on target, practices, customs, social and cultural affinities and hearings on anticipating major social currents. Member of “Entrepreneur d’avenir”.
Director of studies. Recurring studies around the body, energy, environment and sustainable development (Areva, Schneider Electric, ASN, EDF); research on Asia (especially India) around the evolution of lifestyles (new cultural practices, new consumption, reports to the city, new technologies).
As Strategic Designer, she supports organizations in the development of innovations. She uses the design as a process and tested out this approach in different fields, from cosmetics through shopping centers to mobility.