Understand your audience

Pictogramme d'illustration Comprendre vos publicsDo you really know your targets and clients?
We help you understand the representations, behaviors and sensitive values ​​of your customers and users.


Tools :

– Face-to-face interviews and insight tracking

– Focus groups

– Ethnographic observations


Delivrable :

– Concept tests, communications pre and post tests

– Target definition



Cas Clients Vignettes EN2 Cas Clients Vignettes EN

See also:

#1 Make a diagnosis

#3 Detecting the trends

#4 Create an expert community

#5 Build scenarios

#6 Moderate and stage scenarios