#5 : Cities, on stage ! (Pre-program) – March 20th, 2015

The fifth UrbanTrends installment will take place on March 20th 2015 in Paris.

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JCDecaux

Which visions, which story and actions to wake up the cities ? 

1 – Dare to expose !

The challenges of destination branding and the current positioning of the cities : extract from the study by UBTrends on the identity of cities (towns and cities: how to decode the territories at the time of the new divisions?)

Testimony-discussion with two mayors of french border towns : Anne Grommerch, Deputy Mayor of Thionville and Xavier Lemoine, mayor of Montfermeil.

The media exposure in questions : Coté Paris and Coté Est (Express Roularta Service group) editor in chief.

 

2 – Make the city speak differently

The digital in the city for new forms of communication : Albert Asseraf, CEO Strategy, Digital Marketing for JCDecaux.

3D modeling and visibility for the future of cities.

Marseille experience, a successful rehabilitation : Constructa UrbanSystems testimony.

 

3 – Art is also exposed in the city

Museums, popular fairs and events, a dynamic and re-enchantment of an artistic ecosystem in the city and public space : roundtable developed in partnership with the Observatory of contemporary art.