1- Ways of city-living.
What is exactly a way of life ? And, what does it look like ?
Recall of the sociological, anthropological and marketing definitions, 40 years on after the invention of “lifestyles »
2- Lifestyled triggered by the new technology
Digital revolution and structural transformation of organizations. Where and how will we work tomorrow ?
The responsible development 2.0 : Beeotop, a new “commited” lifestyle in the office ?
3- How hotels are influencing the future of housing ?
Lounges and new hotel concepts inspirations.
Speakers : Chris Younes, Phd in Philosophy, Ghislain Grimm, R&D Director – AOS Studley, François Garreau, CSR Director – Generali France, Daniel Lellouche, CEO – Workshop, Virginie Gailing, strategic designer and Judith Darmont, Vidéo Artiste.