UBTrends is a marketing research company specialized in innovation and new lifestyles (from the “macro” scale to that of home and workplace).

We carry out several studies related to the deciphering of users’ needs, through a detailed observation of their uses and expectations (video interviews, focus groups, ethnographic observation, etc.)

We are also consulted on the creation of UX scenarii (co-design method) for the design of new neighborhoods, head offices and the redevelopment of campuses or technopolis.

In 2018, Adeline Attia also launched Bonnie&Smile, a business center and coworking place in Paris.

The intersection of these activities between studies, conferences, consulting and innovation has led her to develop an expertise in Design Thinking, which she now puts into practice on the creation of new service offers, from the smart city to the future of office building and work.